Digital marketing is a means of promoting products and services through digital technologies, primarily on the Internet, but also including mobile phones, display advertising and any other digital medium. Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’.
Definitely. Though many businesses remain skeptical about digital marketing, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
Content marketing is the distribution of information assets, such as articles or videos, for the purpose of generating brand awareness, traffic and sales. Content marketing generally does not explicitly promote a company or its products but allows readers to draw their own conclusions about the brand.
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help a website appear in search engine results. Doing it well increases the quantity and quality of traffic to a site.
Most web traffic is generated by search, and most visitors that arrive through search have a greater degree of commercial intent than those who come through other channels.